The Golden Years

The Golden Years (or the retirement age) are depicted on TV as the peaceful time when one can go fishing, run with the grandchildren and the dogs in slow motion over beautiful green grass and contemplate the horizon seating in a rocking chair on a white veranda.

You know you have arrived to your Golden Years though when you start getting advertisement of items and services you don’t think you need…yet.

Walkers, hearing aids, cemetery lots and cremation services are some of them. The last one I received is Seniordating.com: a beautiful collection of member photos of plump old ladies with too much makeup and bad dentures.

I guess it is the typical consumerist tactic: they start creating Halloween in September, Christmas in October, and the golden years when we are still wearing Silver Sneakers…